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| Category | Focus Area | Description | Timeline | |
|---|---|---|---|---|
| Agent | Legacy Profile Migration | 39 profiles extracted from Squarespace, migrated under @autix, claim/release flow live, outreach drafts generated, 60-day Premium trial on claim | Complete | |
| Done | Event Ops Agent | Automated registration confirmations, reminders, post-event follow-ups — Resend + Stripe webhook + cron + admin dashboard | Complete | |
| Done | Valuation Agent | Core feature: mod/service/award changes trigger xEstimate refresh prompt, Claude Sonnet 4 recalculates, results saved to vehicle profile | Complete | |
| Done | xEstimate Notifications | xestimate_complete + xestimate_value_change notification types (migration 084), delta calculation with $1K/5% threshold, celebratory copy for score increases, read/unread in notification bell | Complete | |
| Done | Migration Agent | Migrations 004–009 fully applied to production | Complete | |
| Done | Migration & Schema | Schema validated, RLS policies consistent, all migrations applied to prod | Complete | |
| Done | GTM Outreach Agent | AI-drafted social & email campaigns via Claude Sonnet 4 + 18 Social Toolkit templates, admin review queue, weekly cron auto-gen, PostHog tracking | Complete | |
| Done | Stripe Payments | Ticket tier pricing, Stripe Checkout sessions, webhook handling, organizer subscriptions (Pro $49/mo, Premium $99/mo), Clerk auth integration | Complete | |
| Product | IFF/Bond Showcase | Dedicated landing page with vehicle profiles, QR codes for each Bond car | Week 1–2 | |
| Product | Club Onboarding Kit | Templated setup guide, bulk QR order form, branded pitch deck | Week 2–3 | |
| GTM | IFF Press Release | Coordinate timing with decision (Apr 13), target auto + lifestyle press | Week 1 | |
| GTM | Hot Contact Outreach | Warm outreach to 5–10 contacts — personal demos, white-glove onboarding | Week 1–2 | |
| GTM | Club Cold Outreach | Top 15 clubs from national list — lead with IFF as social proof | Week 2–4 | |
| GTM | Event Pipeline | Identify 3–5 upcoming national events, offer free xEvent™ Pro trials | Week 2–4 | |
| GTM | AUTIX ReLaunch Event | Launch party at Garages at Texas with IFF collection, SupercarsInDallas, and Aston Martin Club of Dallas | Week 2–4 | |
| GTM | Partnership Dev | Binko focuses on clubs, events, and IFF coordination full-time | Ongoing | |
| Revenue | 5 Club Pro | @ $249/mo = $1,245/mo — founding rate with 3-month lock | By Day 30 | |
| Revenue | 3 Event Pro | Converting to paid @ $49/mo = $147/mo | By Day 30 | |
| Revenue | 50 Enthusiasts | Club member spillover @ $19.95/mo = $997/mo | By Day 30 | |
| Revenue | IFF Enterprise | Negotiate $500–$1K/mo custom deal for Bond Collection showcase | Week 2–3 | |
| Team | No Hires Yet | Jake on product/eng, Binko on partnerships/sales, Claude Code for agents | — |
| Category | Focus Area | Description | Timeline | |
|---|---|---|---|---|
| Agent | Club Engagement | Onboarding emails, engagement nudges, inactive member flags | Week 5–6 | |
| Agent | Security Audit | CORS hardening, security headers, webhook verification, SSRF prevention, DOMPurify, crypto.randomUUID, MIME allowlist | Complete | |
| Agent | Analytics & Insights | Weekly platform reports, churn signals, engagement metrics | Week 6–7 | |
| Agent | Code Quality | Prettier, ESLint (no-eval, eqeqeq, prefer-const), Husky pre-commit hooks, 37 dead files deleted, unused deps removed, 12 indexes added | Complete | |
| Agent | GTM & Pipeline | Track all 95+ leads (clubs + events), automate follow-up sequences | Week 5–7 | |
| Agent | Content & Social | Auto-generate social posts on build updates, content calendar, multi-platform scheduling | Week 6–8 | |
| Product | Explore Page | Faceted search for community vehicle discovery (stub exists) | Week 5–6 | |
| Product | Follower Mechanics | Follow table, activity feeds, notification routing | Week 6–8 | |
| GTM | Events Outreach | Work full 45 national events list with tiered xEvent™ packages | Week 5–8 | |
| GTM | Club Expansion | Expand to full 50+ club list using case studies and IFF social proof | Week 5–8 | |
| GTM | Founding Member | Early adopter pricing for clubs/events that sign before Day 90 | Week 5 | |
| GTM | In-Person Events | Binko attends 2–3 events — demonstrate xEvent™ live, recruit organizers | Week 5–8 | |
| GTM | AUTIX Lens Launch | Launch photographer persona — Lens galleries, AI vehicle ID, invite-to-claim flow, Shooter tier ($19.99/mo), ambassador-driven signup funnel | Week 5–6 | |
| Revenue | 15 Total Clubs | Mix of Pro ($249) and Starter converting up = ~$3,200/mo | By Day 60 | |
| Revenue | 8 Total Events | Pro ($49) + Premium ($99) = ~$600/mo | By Day 60 | |
| Revenue | 200 Enthusiasts | Organic from club member base + event attendees = ~$2,500/mo | By Day 60 | |
| Revenue | IFF Enterprise | $1K/mo locked in | Locked | |
| Team | PT Community Mgr | Someone from network who knows the car scene — club onboarding, event support | Week 6–8 | |
| GTM | Capital Conversations | Begin injection conversations — use MRR + pipeline + IFF as proof points | Week 7–8 |
| Category | Focus Area | Description | Timeline | |
|---|---|---|---|---|
| Agent | Document OCR | Auto-read receipts and populate Glovebox fields — massive UX upgrade | Week 9–11 | |
| Agent | Test & Regression | Automated test suites before scaling — critical for stability | Week 9–12 | |
| Agent | Onboarding Agent | Guided profile setup for new users, reduce drop-off rate | Week 10–11 | |
| Product | xEstimate™ Scoring | Confidence scoring with proper tier visualization | Week 9–10 | |
| Product | NFC Tag Activation | Premium physical product for clubs and events | Week 10–12 | |
| Product | Dealer Pilot | 2–3 dealerships, per-vehicle pricing, test FTC workflow | Week 10–12 | |
| GTM | 3 Case Studies | IFF/Bond Collection, top performing club, highest-profile event | Week 9–10 | |
| GTM | Ambassador Program | Recruit 5–10 influencers from event winners and club leaders | Week 10–12 | |
| GTM | Dealer Outreach | Target modified vehicle dealers — xEstimate™ as hook | Week 10–12 | |
| GTM | AUTIX-Branded Event | Host first event using xEvent™ — prove the full platform loop | Week 11–12 | |
| Revenue | 25 Clubs | $5,500/mo (mix of Pro + Elite upgraders) | By Day 90 | |
| Revenue | 15 Events | $1,200/mo recurring + per-event fees | By Day 90 | |
| Revenue | 500 Enthusiasts | $5,000/mo (10% premium conversion rate) | By Day 90 | |
| Revenue | 2–3 Dealer Pilots | $500–$1K/mo in listing fees | By Day 90 | |
| Team | FT Community Lead | Owns club + event pipeline — prerequisite for 6-month scale | Week 10–12 | |
| Team | Capital Decision | $20K+ MRR: bootstrap or raise pre-seed ($250–500K) to accelerate | Day 90 |
| Category | Focus Area | Description | Timeline | |
|---|---|---|---|---|
| Agent | Market Intelligence | CarGurus/Marketcheck API feeds into xEstimate™ | Month 4–5 | |
| Agent | Mod Import | Amazon purchase history, SEMA catalog matching | Month 4–5 | |
| Agent | Dealer Listing | Auto-generate listings with xEstimate™ scores | Month 5–6 | |
| Agent | Full DevOps Suite | Security, testing, uptime, dependency monitoring all automated | Month 4–6 | |
| Agent | Uptime & Incident | Monitor Amplify, Supabase, Stripe, Clerk health; auto-triage failures and alert | Month 4–5 | |
| Agent | Dep & Supply Chain | CVE scanning, outdated dep alerts, lockfile integrity, automated audit reports | Month 4–5 | |
| Product | NHTSA + MSRP | Baseline data integration for xEstimate™ — major accuracy upgrade | Month 4 | |
| Product | White-Label xEvent™ | Enterprise-ready event management for large accounts | Month 5 | |
| Product | P2P Marketplace MVP | Vehicle inquiries with xEstimate™ valuations | Month 5–6 | |
| GTM | Club Elite Push | Upgrade top Pro clubs to Elite ($599/mo) with premium features | Month 4–5 | |
| GTM | 10+ Dealers | Proven pilot model, per-vehicle + transaction revenue | Month 4–6 | |
| GTM | Enterprise xEvent™ | Target large event companies ($2,500 setup + $1K/mo) | Month 5 | |
| GTM | Regional Partners | Sponsor track days, meets, rallies with AUTIX QR activations | Month 4–6 | |
| Revenue | 50 Clubs | $15K/mo (Pro + Elite mix) | By Month 6 | |
| Revenue | 30 Events | $4K/mo + per-event premium fees | By Month 6 | |
| Revenue | 2,000 Enthusiasts | $15K/mo (15% premium conversion) | By Month 6 | |
| Revenue | 10 Dealers | $5K/mo in listing + transaction fees | By Month 6 | |
| Revenue | 2 Enterprise | $5K/mo (IFF + 1 event company) | By Month 6 | |
| Team | Team of 5–6 | Jake (CTO), Binko (CEO), community/sales, 1 junior dev, 1 marketing | By Month 6 |
| Category | Focus Area | Description | Timeline | |
|---|---|---|---|---|
| Agent | Full Orchestration | All 18 agents running with coordinated workflows | Month 7–12 | |
| Agent | Compliance Agent | FTC addendums auto-generated for dealer transactions | Month 8–9 | |
| Product | CARFAX / KBB / NADA | Data feed partnerships live — xEstimate™ becomes industry-grade | Month 7–10 | |
| Product | Enterprise SSO | SSO + custom domains — white-label ready for major partners | Month 8–9 | |
| Product | Public API | Third-party integrations, DMS connections, affiliate data feeds | Month 9–11 | |
| Product | Mobile App | Consideration based on user demand and usage patterns | Month 10–12 | |
| GTM | 100+ Clubs | AUTIX = the default club management platform nationwide | By Year 1 | |
| GTM | National Events | SEMA, Barrett-Jackson, Mecum as xEvent™ partners | Month 8–12 | |
| GTM | 25–50 Dealers | Self-service onboarding, xEstimate™ as dealer tool standard | By Year 1 | |
| GTM | Insurance & Finance | xEstimate™ as valuation source for modified vehicle coverage | Month 10–12 | |
| GTM | International | Expansion assessment — UK, Australia, Japan car culture markets | Month 11–12 | |
| Revenue | 100 Clubs | $35K/mo | By Year 1 | |
| Revenue | 50+ Events | $8K/mo + enterprise deals | By Year 1 | |
| Revenue | 10,000 Enthusiasts | $40K/mo | By Year 1 | |
| Revenue | 25–50 Dealers | $15K/mo | By Year 1 | |
| Revenue | 5 Enterprise | $10K/mo | By Year 1 | |
| Team | Team of 8–12 | +senior dev, +sales rep, +customer success. VP Eng if raising Series A | By Year 1 | |
| GTM | Series A Ready | $1.2M–$1.8M ARR, clear PMF, defensible moat, scalable GTM | Year 1 |
Builders, collectors, and car lovers who document, value, and share their builds
Show runners and rally hosts managing registration, check-in, judging
Car clubs, garage collectives, and enthusiast groups managing members
Dealerships monetizing modified vehicle inventory with digital profiles
Event photographers connecting galleries to vehicle owners with AI identification
Influencers and content creators with co-marketing and special perks
Target channel identification — social, email, events, partnerships
AI-assisted templates for campaigns and marketing assets
Drag-drop email campaigns via Resend with branded templates
Sales stage tracking for B2B leads — clubs, dealers, enterprise
AI-generated launch schedule and campaign coordination
~65M modified vehicles in the U.S. alone. Aftermarket parts & accessories market exceeded $50B in 2024. Adjacent markets: collector car insurance ($4B), automotive events ($2B), dealer inventory tools ($6B). AUTIX plays across valuation, community, events, and marketplace — touching every segment of the modified vehicle economy.
~6M actively engaged enthusiasts (car show attendees, club members, forum participants). Average willingness to pay $15–$50/mo for build documentation + valuation tools. Plus ~15K car clubs, ~8K annual car shows/events, and ~25K independent dealers who would benefit from AUTIX-powered inventory and valuation. SAM = enthusiast subscriptions + club plans + event organizer fees + dealer listings + photographer subscriptions (~50K active automotive photographers).
Target: 50K paying consumers (blended $25 ARPU), 500 club subscriptions (blended $350 ARPU), 300 event organizers ($75 ARPU), 200 dealer accounts ($700 avg monthly), 2K photographers ($20 ARPU driving ~30K additional signups/yr). Year 3 ARR target: ~$85M with aggressive community-led growth, event partnerships, club-driven viral loops, and photographer-as-growth-channel. Path to $100M+ ARR by Year 4.
xEstimate™ is the only AI engine purpose-built for modified vehicle valuation. No competitor prices mods — they price stock cars. Every build logged trains the model further.
Every mod logged, every cost tracked, every reaction cast creates a proprietary dataset of what modifications are worth. This data doesn't exist anywhere else at scale.
QR codes on show cars, NFC cards in wallets, and club memberships create physical world touchpoints that bind users to the platform. Hard to replicate without the community.
Enthusiasts attract clubs. Clubs attract events. Events attract dealers. Dealers validate valuations. Valuations attract more enthusiasts. Each persona makes the platform more valuable for every other.
Two-track plan to improve valuation accuracy: (1) Engine v2 internal tuning (shipped April 2026) and (2) external data integrations rolled out on revenue triggers so API spend stays under 5% of MRR at every phase.
Full source document: docs/xestimate-integration-roadmap.md
| Category | ID | Focus Area | Description | Timeline |
|---|---|---|---|---|
| Done | R1 | Glovebox Grounding | Inferred-baseline maintenance score, glovebox_completeness_pct, expected_records, is_operational |
Apr 2026 |
| Done | R2 | Tool-Use Output | Schema-enforced structured JSON (no more parse retries) | Apr 2026 |
| Done | R3 | Determinism | temperature: 0.2 + claude-sonnet-4-5 → ±2pt repeatability (vs ±10pt) |
Apr 2026 |
| Done | R4 | Mod Bucketing | Server-side cosmetic vs. performance classification | Apr 2026 |
| Done | R5 | Social Normalization | scans_per_month, upvotes_per_month, vehicle_age_days — old profiles no longer over-score |
Apr 2026 |
| Done | R6 | Prompt Caching | cache_control: ephemeral → ~70-80% cost reduction on system prompt |
Apr 2026 |
| Done | R7 | Naming Clarity | Rename documentation_completeness → mod_documentation_completeness_pct |
Apr 2026 |
| Done | R8 | Low-Confidence Chip | Amber chip overlay on breakdown bars when input count is 0 | Apr 2026 |
| Done | R9 | Backfill Tooling | Dry-run + damped apply — scripts/backfill-xestimate.ts with ±15pt/dim, ±15% caps |
Apr 2026 |
| Priority | API | What It Tightens | Cost / Call | Monthly Fixed | Effort |
|---|---|---|---|---|---|
| P0 | MarketCheck | Base value, live market comps | $0.02–0.20 | ~$200–500 | Moderate |
| P0 | CarAPI | Base value (trim-level MSRP) | ~$0.01 | ~$100–300 | Low |
| P0 | eBay Motors Finding | Base value + mod pricing from sold listings | Free (25K/day) | $0 | Moderate |
| Done | Amazon Associates (manual) | lib/market/amazon-affiliate.ts — buildAmazonAffiliateUrl() + buildAmazonSearchUrl() with autix-20 partner tag | Free (affiliate) | $0 | Complete |
| P1 | Amazon PA-API | Automated per-mod pricing — requires 10 qualifying sales in trailing 30d and that volume maintained | Free (affiliate) | $0 | Moderate |
| Done | Upstash Redis | lib/cache/redis.ts — cached() read-through helper with graceful fallback, integrated into xEstimate + Amazon pipelines | — | $10–30 | Complete |
| P1 | Shopmonkey | Auto-pulls service records — solves glovebox entry problem | Partnership | $500–2K | Heavy |
| P1 | SEMA Data Co-op | Standardized aftermarket parts catalog | Membership | ~$1K/yr | Heavy |
| P1 | Auction Data | BaT, Mecum, B-J sold prices for enthusiast/collector segment | Scrape/partnership | $0–200 | Heavy |
| P1 | Hagerty Valuation | Classic/collector segment baselines | Enterprise | $500–2K | Moderate |
| P2 | CARFAX | VIN history, accident/title data (dealer partnership required) | Dealer partnership | $$$ | Heavy |
| P2 | KBB / NADA | Commercial stock valuations (redundant w/ MarketCheck) | Enterprise ($10K+/yr) | $$$ | Moderate |
Principle: don't turn on paid APIs until revenue justifies them. Every phase keeps external-API spend under 5% of MRR.
Premium conversion assumed at 20%, Premium ARPU $19.95/mo (from GROWTH_PROJECTIONS).
| Category | API | Rationale | Trigger |
|---|---|---|---|
| Free | eBay Motors + NHTSA + Amazon Associates (manual) | ~70% of paid-API base-value lift at $0. Manual Amazon affiliate links bootstrap revenue toward PA-API threshold. | 0 users |
| Category | API | Rationale | Trigger |
|---|---|---|---|
| Infra | + Upstash Redis | Prerequisite for paid APIs — caches 80%+ of calls at steady state. | 50 paid / $1K MRR |
| Paid | + CarAPI | Anchors base_vehicle_value via trim-level MSRP. Static data = cheap after cache. |
100 paid / $2K MRR |
| Category | API | Rationale | Trigger |
|---|---|---|---|
| Paid | + MarketCheck (starter) | Live market comps + days-on-market for reality check on Claude/CarAPI base values. | 500 paid / $10K MRR |
| Retention | + Shopmonkey partnership | Auto-pulls service records — solves the "2 records on a show car" problem at the root. | 1K paid / $20K MRR |
| Category | API | Rationale | Trigger |
|---|---|---|---|
| Enterprise | + Hagerty Valuation Tool | Classic/collector baselines — higher accuracy where KBB/MarketCheck fail. | 2.5K paid / $50K MRR |
| Category | API | Rationale | Trigger |
|---|---|---|---|
| Partnership | + CARFAX (dealer partnership) | VIN history, accident/title. Requires leverage AUTIX finally has at this scale. | 5K paid / $100K MRR |
| Data | + Auction Data (BaT/Mecum/B-J) | Calibration data for enthusiast/collector segment valuations. | 5K paid / $100K MRR |
| Phase | Timeline | Vehicles | MRR | External API Budget | % of MRR |
|---|---|---|---|---|---|
| Launch | Months 1–6 | 500–2,000 | $2K–10K | ~$10/mo (Upstash only) | <1% |
| Ramp | Months 6–9 | 2,000–3,500 | $8K–14K | ~$110/mo (+ CarAPI) | ~1% |
| Growth | Months 9–12 | 3,500–5,000 | $14K–20K | ~$310/mo (+ MarketCheck) | ~1.5% |
| Growth+ | Months 12–18 | 5,000–10,000 | $20K–40K | ~$1,000–1,800/mo (+ Shopmonkey) | ~5% |
| Scale | Months 18–24 | 10,000–25,000 | $40K–100K | ~$2,500–4,500/mo (full stack) | <5% |
eBay Motors + NHTSA + Amazon Associates (manual affiliate links) deliver ~70% of the base-value and parts-pricing lift of paid APIs. Combined with Engine v2, this is enough to ship. Don't pay for anything until you have paying users.
Amazon requires 10 qualifying sales in trailing 30 days to grant and keep PA-API access. Can't meet that without affiliate links in the UI; can't unlock automated pricing without sales. Ship manual affiliate links via lib/market/amazon-affiliate.ts first; PA-API flips on automatically once the volume threshold is real.
$10/mo gates everything. Don't turn on any paid API until caching is in place — it cuts MarketCheck costs by 80%+ at steady state. Build this at 50 paid users.
CarAPI is static (cached per-trim); costs plateau. MarketCheck scales with uncached calls. In ramp-up, CarAPI delivers 70% of accuracy lift at 30% of the cost.
Users who link their shop never have to enter service records manually. Solves the "2 records on a show car" problem at the root. Worth $1K/mo because churn reduction > data cost.
Dealer partnerships require leverage AUTIX doesn't have pre-Scale. Wait until pitching auction houses, dealer groups, or insurance partners — then it's table stakes.
If fleet skews classic/muscle/exotic, prioritize Hagerty over MarketCheck. If modern/tuner, defer to Scale. Check category distribution on vehicles before committing.
Standalone monetization track for the public Y/M/M lookup tool. Goal: convert anonymous valuation traffic into paid users, dealer/insurer pilots, and an API revenue stream within 14 days of kickoff. Free-tier captures email; Pro converts at $9.95/mo; Business adds white-label PDF + bulk; API tier opens B2B.
| Category | Focus Area | Description | Timeline | |
|---|---|---|---|---|
| Product | Standalone Lookup Landing | Public /xestimate-lookup page with inline Y/M/M form, anonymous results, tokenized share URLs, OG cards | Days 1–2 | |
| Pricing | Tier Definition + Stripe | Free / Pro $9.95 / Business $49 / API $199 — Stripe products, webhook handlers, entitlements helper | Days 1–3 | |
| Product | Free-Tier Paywall + Capture | 1 free preview → email-gated full result → 3/mo cap → hard Pro paywall, all tracked in PostHog | Days 2–4 | |
| Product | Branded PDF Report | 2-page Pro PDF with breakdown + methodology, white-label logo for Business tier, Cloudinary-cached | Days 3–5 | |
| GTM | SEO Y/M/M Hub (200 Pages) | Static-gen value pages for top 200 enthusiast Y/M/M combos with sitemap, schema, and pre-filled lookup CTA | Days 4–6 | |
| Agent | Lookup Conversion Analytics | PostHog funnel + admin dashboard + daily digest email tracking lookups → captures → Pro MRR | Days 5–7 | |
| Marketing | 5-Email Nurture Drip | Day 0/2/4/7/14 sequence with personalized Y/M/M content, LOOKUP50 coupon, urgency close | Days 6–7 |
| Category | Focus Area | Description | Timeline | |
|---|---|---|---|---|
| Product | Public REST API + Dev Docs | Versioned /api/v1 endpoint, hashed API keys, Upstash rate limit, Stripe metered billing, developer portal | Days 8–10 | |
| Product | CSV Bulk Lookup Tool | Business-tier dashboard upload, async batch processing, Cloudinary results CSV, email on completion | Days 8–10 | |
| GTM | Public Launch (PH / X / Reddit / HN) | Product Hunt listing, 7-tweet thread, 3 subreddit posts, Show HN, live launch-day admin dashboard | Days 9–11 | |
| Partnership | Dealer + Auction Pilots | 100 specialty dealers + 25 auction houses, white-label PDF, dealer landing, founding-rate pilot offer | Days 8–14 | |
| Partnership | Insurer + Lender API Pilots | 12 specialty insurers + 8 enthusiast lenders, 90-day API trial, technical one-pager, B2B pipeline dashboard | Days 10–14 | |
| Marketing | Affiliate / Rev-Share Program | 30% lifetime rev-share, cookie attribution, dashboard with deep-link generator, monthly payout cron | Days 11–13 | |
| Marketing | Press, Podcast & Creator Push | Press kit page, 30 enthusiast/trade/podcast targets, 15 IG/TikTok creators, coverage tracker | Days 12–14 | |
| Agent | Lookup Quality Monitor | Daily canary set, regression detection (±8%), abuse signals, urgent paging, remediation issues table | Days 13–14 | |
| Revenue | Day-14 Targets | 500 Pro signups → ~$5K MRR potential at full conversion. Realistic Day-14: 100–300 Pro, 3–5 Business, 1–2 API trials, 2–3 dealer pilots, 1 active B2B discovery | Day 14 review |